With the highest concentration of presidents and owners, and C-level executives, we offer some unique opportunities to reach Canada’s SMB market.
| ONLINE AUDIENCE REACH | |
| Unique visitors per month | 620,000 |
| Email newsletter subscribers | 156,000 |
| Unique Email addresses | 108,000 |
Key Demographics
86% specify, recommend or purchase products and services for their company
82% are either a manager, owner, professional or executive
50% work for a company that has annual revenue in excess of $5 million
25% have an annual household income over $250,000; 62% over $100,000
Professional Demographics
| NUMBER OF EMPLOYEES | |
| 1 - 9 | 30% |
| 10 - 499 | 60% |
| 500 - 999 | 5% |
| 1000+ | 5% |
| SIZE OF ORGANIZATION BY REVENUE | |
| Less than $1 million | 23% |
| $1M - 4.99M | 18% |
| $5M - 9.99M | 8% |
| $10M - 49.99M | 15% |
| $50M - 249.9M | 11% |
| Over $250M | 16% |
| Not-for-profit organization | 9% |
| JOB FUNCTION | |
| Owner/Partner | 21% |
| President/C-Level Executive | 15% |
| Management | 31% |
| Professional (Engineer, Architect, Lawyer) | 15% |
| Other | 18% |
Personal Demographics
| EDUCATION | |
| Bachelors Degree | 35% |
| Master Degree | 10% |
| Doctorate | 34% |
| PERSONAL INCOME | |
| $50K+ | 94% |
| $75K+ | 78% |
| $100K+ | 62% |
| $150K+ | 44% |
| $250K+ | 25% |
| AGE | |
| 35 - 49 years | 47% |
| 50 - 64 years | 39% |
| GENDER | |
| Male | 74% |
| Female | 26% |
| TRAVEL | |
| 76% have taken 1 or more pleasure trips in past 12 months, and 46% - 3 or more business trips | |
| VEHICLES | |
| 65% own 2 or more vehicles per household | |
| WEALTH MANAGEMENT | |
| own their own home | 88% |
| have an RSP | 89% |
| plan to retire in the next 15 years | 60% |
| have a line of credit | 78% |
Marketing to SMBs
WEB ADVERTISING
Reach 620,000 unique visitors to B.I.G. websites. Visitors scan our daily news stories, read business and lifestyle features, network with their peers, and more. Ad Specs »
EMAIL NEWSLETTERS
Reach the over 156,000 business readers who subscribe to our email newsletters. Advertising opportunities are available. Ad Specs »
EMAIL BROADCAST
Email a marketing message to 108,000 affluent business professionals. This is a unique opportunity to tell your story to our business readers. More info »
ONLINE SUPPLEMENT
We’ll create an Online Feature Supplement for you, branded with your
name and supported by an comprehensive email campaign and online banner
program.
By sponsoring editorial that our readers want to read, you will succeed
in grabbing their attention, and influencing their behaviour.
More info »
For more information about marketing opportunities, please contact: Kim Rattray, Business Information Group 416-510-6751 or email krattray@bizinfogroup.ca